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Reversing the Polarity of Your Social Media Strategy
In the kampy 70s-era Batman TV series (and movie), Adam West’s titular character was always trying to extricate himself from a supervillain’s trap by “reversing the polarity.” It’s one of those...
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Thanks but no Thanks – Five Rebuttals for “Backseat Marketers”
For some reason, people seem very comfortable assuming they know as much as anyone trained in marketing, advertising or public relations. Whereas few people would feel comfortable second-guessing a...
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You’re not a Master of Social Media if You’re not on Facebook
In a recent blog post on Inside Higher Ed (Visiolibriphobia: Fear of Facebook *), Professor Afshan Jafar discussed her concerns with Facebook that keep her from using the platform. Here’s an excerpt:...
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Slow Clap for the Harvard Business Review; Finally Catches up to Social Media...
I’m not one enamored of the Harvard Business Review. The ivory tower often isn’t the best vantage point. That’s why I’m unimpressed with the recent piece by Bill Lee, “Marketing is Dead,” published in...
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Yes I am a Social Media Jedi, Ninja, Sherpa, and Guru
Eric Stoller at Inside Higher Ed recently wrote an article (You Are Not a Social Media Jedi, Ninja, Sherpa, or Guru) poking fun at people who use any of the wide array of “Social Media _______” titles...
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Case Study Update: Family Promise GR Receives Toyota Truck
I was fortunate to work with a great team of people who helped Family Promise of Grand Rapids win Toyota’s “100 Cars for Good” competition this year (a full case study is available here). Yesterday,...
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Unexpected Reveals in the Age of Radical Transparency
Government reform activists are constantly working to shed light on the dark dealings in politics, particularly on government employees and officials moving to the private sector to lobby the agencies...
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Social Media Director at U of M Becomes Casualty of Social Media Transparency
[Disclosure: I applied for the University of Michigan Social Media Director position.] In October of 2011, the University of Michigan announced that it had created a Social Media Director position. I...
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Update – Burger King’s Twitter Account Hacked; Finally Suspended 1 1/2 Hours...
[Update: the @BurgerKing account was finally suspended about an hour and a half in.] As I write this, Burger King’s Twitter Account (@burgerking) has been hacked by Anonymous and turned into a...
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UPDATE: Are Classes at GVSU Canceled Due to a Bus Accident and Weather? –...
UPDATE 2 – 3/25/13: See Below Mark Twain once said “A lie can travel half way around the world while the truth is putting on its shoes.” Let’s test that hypothesis in the era of social media. Right...
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The Big Mistake Mark Cuban Doesn’t Know He’s Making on Social Media
Recently entrepreneur and noted Twitter user Mark Cuban discovered that companies are collecting data about activity of social media users, which was apparently a revelation to Inc Magazine and its...
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